It’s no surprise that many people born before 2004 are wondering how to make money on TikTok.
The process may seem mysterious, but it can be quite profitable. For example, TikTokers who have over 100,000 followers can make around $200 to $1,000 per month through the app’s Creator Fund, while those with over a million followers can earn $1,000 to $5,000 per month or more.
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However, a select few individuals have the potential to earn even more money. Influencers who have millions of followers can make upwards of $100,000 to $250,000 per post when working with top-notch brands. Yes, you read that right – that’s per post, not per month.
There are various ways to make money on TikTok in 2023, and some strategies can be implemented by businesses, while others require you to focus on TikTok as your primary platform.
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For instance, any brand can utilize TikTok ads to generate traffic for their online store. However, if you want to earn through the TikTok Creator Fund or become a brand ambassador, you’ll need to invest more time and effort into TikTok as a business. Essentially, you can either promote your business through TikTok or establish TikTok as your business. Now, let’s explore the methods to monetize on TikTok in 2023.
How to Make Money on TikTok in 2023
1. Sell Products Through TikTok Shopping
In 2021, TikTok launched TikTok Shopping, providing businesses with the opportunity to sell their products directly on the platform.
With the introduction of a shopping tab on your profile, users can now browse and purchase products from your Shopify catalogs without having to leave TikTok.
Additionally, you can strategically tag your products in your organic content to drive viewers to your store. It’s important to strike a balance when mentioning your products to your audience, avoiding excessive promotion. However, don’t hesitate to give your TikTok store a shoutout from time to time.
How To Make Money From TikTok In 2023
How To Get More Views On TikTok
How to Get More Followers On TikTok
How To Get Paid On Using TikTok
Who Qualify To Be Paid At TikTok
How Do You Get TikTok Famous in 10 minutes?
How Do You Get Verified on TikTok?
2. Drive Sales with TikTok Ads
Use TikTok ads to drive traffic back to your website, ecommerce store, or even your TikTok Shopping tab. You could run in-feed image ads promoting your products or get creative with TopView ads (fullscreen takeovers) to boost your TikTok following—both can help you make money on the platform.
You can also use TikTok as a top-of-funnel resource to get users to sign up to your email list or SMS campaigns. This technique can help keep your TikTok account appear less salesy while still being an influential revenue driver.
3. Participate in Affiliate Programs
You don’t need your own products and services to make money on TikTok. Instead, use affiliate marketing to link out to other goods and make a percentage of every sale when a user clicks through and makes a purchase. Here’s how:
- Place an affiliate link in your profile—then direct traffic from your organic views to click the link.
- Redirect traffic to your Facebook, Twitter, or Pinterest account where you can more generously place affiliate links.
- Paste coupons codes and URLs in your video descriptions. Users will have to copy/paste the link into their browser.
4. Promote Songs
Get paid to add songs to your videos. Nearly every video on TikTok has an accompanying background song for creators to lip-sync and dance to—and artists recognize this value. If you have a large enough following and engagement, musicians will pay to have you promote their music in your songs.
They know if your video goes viral, their song goes viral—and that means more downloads, concert tickets, and merch.
If you’re a musician (or aspiring musician), you can use TikTok to promote your own music. TikTok is a place to sing and dance, so it only makes sense to publish your own beats on the platform.
How To Make Money From TikTok In 2023
How To Get More Views On TikTok
How to Get More Followers On TikTok
How To Get Paid On Using TikTok
Who Qualify To Be Paid At TikTok
How Do You Get TikTok Famous in 10 minutes?
How Do You Get Verified on TikTok?
5. Join TikTok’s Creator Fund
The TikTok Creator Fund is TikTok’s program that pays users for creating engaging content. The more engagement your videos get, the more TikTok pays you. TikTok wants users to stick around (to make advertising money), and they’ll pay creators who help in that mission.
You need at least 100K video views in the last 30 days to join the Creator Fund. It’s still a relatively new idea for TikTok, so expect to see the program evolve and change over the coming months and years.
6. Publish Sponsored Posts
Brands will pay you to feature their products and services—this is called sponsored content. You don’t need to be a monolithic influencer to get in on the action. Smaller brands will still pay good money to work with microinfluencers who have a robust and engaged community—even if it’s not very big (yet).
You can approach brands proactively or wait for them to reach out to you. If you have over 100,000 followers and 100,000 video likes in the last 28 days, you can apply to join the TikTok Creator Marketplace, a platform that connects high-paying brands with influential creators.
7. Become a Brand Ambassador
Brand ambassadors function similarly to sponsored content, but they help in more of a long-term capacity rather than a one-off post. As a brand ambassador, you’ll likely receive compensation and free product in exchange for a fixed number of videos every week or month. The better your content performs, the sweeter your brand ambassador deal becomes.
How To Make Money From TikTok In 2023
How To Get More Views On TikTok
How to Get More Followers On TikTok
How To Get Paid On Using TikTok
Who Qualify To Be Paid At TikTok
How Do You Get TikTok Famous in 10 minutes?
How Do You Get Verified on TikTok?
Look for brands you love. Ideally, you can find a brand that helps you expand your network, receive gear (you actually like), make money, and have fun. Most businesses have exclusive ambassador application pages on their website, so poke around your favorite brands to see if they have any enticing programs.
8. Start a Patreon
Offer free content through your TikTok account, but entice your followers to support you on Patreon to unlock premium content. This might be:
- Behind-the-scenes peeks
- Exclusive content
- SWAG
- Personal time with you
- Live chats and hangouts
- Community access
- Public shoutouts
10. Build and Sell TikTok Accounts
Have a knack for building audiences quickly? Do it for a living.
There are plenty of creators and businesses who’d love a headstart on TikTok. If you can rapidly build TikTok followings, you’ll have a list of potential buyers.
Think about potential industries that might want to purchase a lucrative TikTok account. You might struggle to sell an account focused on cat GIFs (or maybe not)—however, an unboxing profile or account focused on cars would likely sell much faster.
How To Make Money From TikTok In 2023
How To Get More Views On TikTok
How to Get More Followers On TikTok
How To Get Paid On Using TikTok
Who Qualify To Be Paid At TikTok
